Kraft Heinz has introduced NotHotDogs and NotSausages, marking the first plant-based offerings from Oscar Mayer. These new products aim to cater to the growing demand for flavorful plant-based foods in the United States.
The plant-based market in the United States is predicted to surge from $8.3 billion in 2023 to $19 billion by 2030. Despite this growth, plant-based hot dogs and sausages remain relatively untapped due to dissatisfaction with existing options’ taste and texture. In response, Kraft Heinz has launched new Oscar Mayer NotHotDogs and NotSausages, available in Bratwurst and Italian sausage flavors, to fill this gap in the market.
The introduction of Oscar Mayer NotHotDogs and NotSausages represents the Kraft Heinz’s dedication to swiftly bringing innovative plant-based products to market. This launch adds to their expanding plant-based portfolio, which includes Kraft NotMac&Cheese, Kraft NotCheese Slices, and NotMayo. Looking ahead, The Kraft Heinz Not Company plans to enter additional categories and expand internationally.
The Gotham Reporter 