McDonald’s is going above and beyond with its new burger.
The fast-food giant has partnered with Beyond Meat to create a sandwich dubbed the PLT, made with plant-based “beef,” lettuce and tomato (ignoring the fact that lettuce and tomato are also plants). The new menu item will be tested at 28 locations in Ontario, Canada.
After the announcement was published on the McDonald’s website, the vegan food company’s stock spiked 15.2 percent.
“McDonald’s has a proud legacy of fun, delicious and craveable food — and now, we’re extending that to a test of a juicy, plant-based burger,” said Ann Wahlgren, McDonald’s VP of global menu strategy, in the statement. “We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”
Major grocery chains such as Wegmans and Fairway are also now carrying more meat-like vegan and vegetarian foods, such as Impossible and Beyond — whose stock rose a hefty 500 percent since going public back in May.
The Gotham Reporter 